Posted on October 09, 2010 | By lindstrom

Perfectly perfect : Almost, kind of, perhaps…

There is a difference between aspiration and perfection. A subtle difference, but enough to radically alter our perception of what is real, what is believable – and what is not. Decades of advertising have attempted to force perfection down our throats. Flawlessly chiseled models. Immaculate babies in their immaculate baby outfits. Unblemished fruit, vegetables…you name it. If it’s on TV or in a tabloid it must be perfect, right? This critical insight by Lindstrom takes aim at a marketing technique that somehow still continues to ignore a simple human truth: people want reality. Perfection is not reality. Sorry. Now read on…

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