Posted on August 21, 2015 | By lindstrom

2017 – Big data will be replaced by small data

BIG DATA WILL BE REPLACED BY SMALL DATA

The days where all research was based on BIG quantitative data will dwindle out – in return a flurry of data, wearable data and ethnographic interviews with only a handful of consumers will take its place, and will dictate how companies will learn everything about their consumers.

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