the Small Data Symposium

Join Martin Lindstrom in 51 countries as he explores branding’s newest frontier

with his full day, 4-part, multimedia presentation.

PART 1

THE FUTURE IS SMALL DATA

Our data-driven world seems to have forgotten that real human discovery is about identifying causation, rather than correlations. BIG data tells only part of the story. In order to delineate the true causes of human behaviour, the data we gather must be human focused. From how we hang our toilet paper; to how we brush our teeth; to how we use emoticons. These are just some of the observations that Martin calls “Small Data.” When analyzed, these “Small Data” combine to tell a previously undiscovered story about who we really are.

In this first section, join Martin as he takes you on the world’s largest-ever ethnographic study. 15 years. 2000 subjects. 77 countries. Follow him through places such as the deserts of Saudi Arabia, the outskirts of Siberia, and the American Midwest in a fascinating hunt for the hidden desires that are shaping a global retail revolution.

IN PART 1, YOU’LL LEARN?

  • How the ‘Screenagers’ have changed everything, including the furniture industry in Poland.

  • About the concept of “transition” and what it means for the brands of tomorrow.

  • What our constant search for balance means for the brands of tomorrow.

  • How to incorporate the ancient philosophy of Wabi-Sabi into your brand launch.

  • How the philosophy of Embodied Cognition will control the behaviour of every future consumer.

  • Learn what the “Candy moment” is all about - and how this will determine how consumers spend time online in the future

PART 2

THE HIDDEN CONNECTIONS THAT LED TO GLOBAL RETAIL REVOLUTIONS.

See how the most minuscule observations can lead to the most extraordinary retail and brand revolutions. Follow Martin as he studies refrigerator magnets in the Russian Far East; the bedroom decor of adolescent girls across Europe; and the behaviour of Saudi Arabian moviegoers. Then learn how he converted these disparate observations into innovative brand solutions for a Swiss fashion retailer, a global weight-loss company and an international fast-food chain.

IN PART 2, YOU’LL LEARN?

  • The effects that Small Data will have on brand innovation.

  • How consumers’ multiple personalities affect their brand decisions.

  • How companies such as UBER, Google and Tinder have utilized a Small Data approach

  • BenchMarketing and how it will usher in a completely new way of brand building

  • How to handle the impatience of the “Instant Generation”

  • Learn how emoji’s and badges will define an ever increasing visualization of our the brand language

  • He keeps the audience at the edge of the seat during the session with humour, relevance and theatrics! Thoroughly enjoyable few hours!

    Vineet Chhabra

    EVP & COO, United Spirits

    Bengaluru

  • He was INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind blowing minute.

    Josephine Vaccaro

    President, Jenny Craig

    Knoxville

  • I thought this was
    a thought-provoking, witty and highly relevant presentation brought to life by an excellent speaker.

    Tim Landucci

    Marketing Director Cambridge Business School

    Cambridge

  • Very present, engaging and friendly style. Made us all think.

    Pinar Alver

    MEA Business Planning, Microsoft

    Istanbul

  • I highly recommend his seminar to any marketer or business executive who would like a peek behind the curtain of the consumer’s mind

    Eva Ng

    Planning Director, Publicis

    Hong Kong

  • Martin is an exceptional intellect and entertainer combined. He was able to inspire me and make me uncomfortable about the role of marketing at the same time.

    Estherina Daniel

    Marketing Manager, Hallmark

    Melbourne

  • He keeps the audience at the edge of the seat during the session with humour, relevance and theatrics! Thoroughly enjoyable few hours!

    JVineet Chhabra

    EVP & COO, United Spirits

    Bengaluru

PART 3

SOCIAL MEDIA IS THE NEW BEDROOM MIRROR

What’s the first thing you do as you wake up? 89% of Americans, 76% of Europeans, and 92% of Asians check their smartphones. Of those, 72% check their social media accounts. And that’s before they’ve even gotten out of bed!

Explore the surprising role that brands play - today and in the future - as social media permeates every aspect of our lives. Martin answers the question: What is the ultimate way to build social brands?

IN PART 3, YOU’LL LEARN?

  • Gain a powerful understanding of the physiological side of social media.

  • Learn how “Micro-Celebrities” will come to rule your brand.

  • Learn how to keep your brand message intact after handing full control over to your consumers.

  • Discover how to protect your brand’s social future.

  • Learn to incorporate the latest trends into your social media strategy.

  • What will a future proof brand look like: Here’s the ultimate test separating the winners from the losers.

PART 4

A 21st CENTURY ROADMAP FOR BUILDING BRANDS

What is the best way to build a brand in the 21st Century?

No one is better suited to answer this question than Martin. He’s been at the forefront of brand innovation for two decades.

In a world where almost everything has gone digital; where in the past two years, we’ve generated 90% of all the information ever created; and where the average human attention span has been scientifically proven to be shorter than that of a gold fish, the most fundamental brand building rules are being completely shattered.

Martin shares his completely new model and methodology for helping you develop and maintain a strong brand presence in the 21st Century.

IN PART 4, YOU’LL LEARN?

  • Learn how to incorporate key concepts from Small Data into your future brand building activities.

  • Learn to adapt to the dramatic changes in consumer behaviour as you develop a holistic brand

  • Learn how to layout the best brand roadmap as a small business owner, a B2C or B2B player or a conglomerate.

  • Be invited to have your brand challenges reviewed live on stage by Martin.

  • Tap into Martin’s deep insights on the human mind, sensory desires, social needs and aspirations

  • Learn how the future insight department will convert into a Small Data Department.

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