What was meant to be an experiment only, turned into a lifesaver for businesses across North America. Take Biscuit Love, a food truck based out of Nashville Street Makeover. The food truck was only 14 days from closing down as Martin Lindstrom and his crew arrived on site. In under weather conditions under 5°F, the team turned around the business in 24 hours. Today, only one year later, Biscuit love has turned into a thriving restaurant chain.
Or Veaches Toy Station, an iconic toy store based in Richmond, Indiana. Sales up 10%? Or what about Tony and Mary’s Corner Store in Baltimore. While gun fights were taking place during the 24 hour makeover Martin and his team turned around the struggling corner store to become the icon of Baltimore. Sales up 10% – 1 year later.
Watch a selection of some of the recent Main Street Makeovers below…
Turning a business around in 24 hours takes more than Martin – it also requires a hand-picked bunch of geniuses – like ad agency, Juice Group – chosen to create and implement the creative identities.
Is it possible to turn around a struggling grocery store, toy store or food truck in just 24 hours? This was exactly the question NBC asked Martin Lindstrom in 2014 – an experiment which later on turned into the hugely popular TV series on TODAY show: Main Street Makeover.
In contrast with most if not all reality shows – no cheating was allowed (TODAY show falls under the “news” category and thus everything has to be objective journalism) thus what you see on the screen is indeed what happens.
Main Street Makeover has run over two years and continues to air with new challenges and updates. Check Facebook.com/MartinLindstrom for the next airdate.