Preorder the book
before January 19th 2021

And secure access
to these live webinars (valued at over $2,950 FREE)

Want to put an end to red tape, bureaucracy and corporate BS?

Done! Because The Ministry of Common Sense is more than pages of hysterical office silliness and call centres gone rogue. It’s a rally cry to remove the blindfold. It’s a re-engaging of our empathetic voice. It’s an urgent reminder to re-humanize.

Vision. Solution. Restoration. And a lot of fun along the way.

See below for a unique opportunity to get live webinars directly with Martin Lindstrom

Things are about to change

Live webinars with Martin Lindstrom FREE with your pre-order

Starts January 29th, 2021

This unique live online program is valued at $2,950, but it’s completely free when you order the Ministry Of Commonsense book before June 1st, 2020.
I guarantee that your HR office won’t need to consult the HR Guide to “Ordering books from Martin Lindstrom Manual” to approve this process!

Here’s what you’ll get:


    Work with Martin live during up to 5 amazing, once-in-a-lifetime live webinars with Q&A!

    How many webinars you get depends on how many books you pre-order. See the chart below.

  • Amazing Take Aways

    For each webinar, you’ll receive handouts and cheat sheets you get to keep for life.

  • A unique opportunity

    Get the same advice Martin gives to Fortune 100 companies, in the comfort of your own home or office.

The more books you order, the more Live Webinar Coaching you get.
See below

Pre-order before January 19th, 2021

$28.00 $24.90 /per book

It’s not a new job you need.
It’s access to tested and proven tools

Here’s a snapshot of what Martin will coach:


How to create an amazing
corporate culture (even from behind our screens)

So here we are, Day #159 behind our screens — with an enormous dose of bureaucracy piped straight into our bedrooms. Back-to-back Zooms, with each call lasting a miraculously precise 60 minutes, no matter how important or trivial (and please remind me: Where on the dashboard is the Zoom toilet break button?).

Tapping into the latest insights and using amazing case studies from companies that have cracked the online culture formula, Martin takes this webinar’s participants on a fast-paced journey through proven steps to infuse energy into those endless calls — all while building a powerful and lasting culture.


  • How to build a powerful presence in front of that little camera.
  • How to ensure a productive outcome from every call (without hearing “let’s park that” or “send me a deck” ever again).
  • How to build a powerful, lasting company culture despite the scary reality that we’re likely facing 492 more Zoom days.


How to reintroduce common sense

If thousands of rules, regulations, and stifling compliance are breathing down your neck … or if you’re a small company watching mindless guidelines and time wasting processes destroy that startup spirit … then you’ve landed in the right place.

In this second webinar, Lindstrom will help you launch the cleaning-up process.


  • Where to start. The challenge seems daunting, but there’s a method to the madness.
  • How to spot low-hanging-fruit opportunities.
  • How to convert one ‘lack of common sense’ after another into profitable solutions in just 90 days.


How to transform a struggling

One thing about The Ministry of Common Sense stands out from other attempts to overcome bureaucracy: This approach is profitable. It comes with a proven track record of “ministries” operating among a Who’s Who of successful global companies.


  • How to get your department heads, senior management, and the CEO to recognize there’s a problem — and that NOW is the time to solve it.
  • How to create initiatives that do the job while earning or saving money.
  • How to demonstrate success — and what’s your next step after you’ve had three successes?


How to reintroduce
an entrepreneurial spirit

What is the magic formula for creating startups whose employees work day-and-night, rave about the company over private dinners, and possess a constant appetite for change and creative thinking? You might have been among the lucky ones to experience this yourself — but then, suddenly, something happened. That spirit disappeared, to be replaced by one spirit-stifling rule after another. Where did that entrepreneurial spirit go? The company still claims to “love change and constantly adapt” — yet the reality couldn’t be further from the truth. This is where this webinar comes in handy.


  • To break down the formula that defines a true entrepreneurial spirit. We’ll discuss some obvious ingredients and reveal two major surprises.
  • Where to start reintroducing an entrepreneurial spirit — and how to measure success.
  • The biggest challenge is not to start the transformation, but to maintain it. Here’s how to keep building momentum.


How to implement your own
Ministry Of Common Sense

I bet you thought the Ministry of Common Sense was just a catchy title for a book. Not at all. Ministries are thriving and growing in companies all over the world. Remember: The true sign of a successful ministry is when it’s no longer needed — when it has worked itself out of a job. And, yes, those cases do exist.


  • When it’s time to set up your own Ministry of Common Sense, how do you sell the idea within your organization without becoming a laughingstock?
  • What should be your first three steps, and how do you demonstrate success along the way?
  • How you make your Ministry cost-neutral or even profitable, while squashing one stupid rule, outdated regulation, or just plain stupidity after another with a jolt of common sense?

Ready to make changes?

Reserve my spot

What People Are Saying

The Lindstrom Company has been instrumental in building belief and empowerment, helping to turn around our culture to fuel a change in an old-fashioned industry.

- Maersk

As a business and culture transformation expert, Martin doesn’t just chop off branches and leaves. He goes deep inside organizations to target the roots of inefficiency, impracticality and general bone- headedness. In this very funny, entertaining, informative book.

- Marshall Goldsmith, The World's # Leadership Coach

Martin’s latest book is fun, fast-paced, and as actionable as it is insightful. Get ready to find out all the ways your organization can gain from better common sense.Highly recommended.

Renée Mauborgne, INSEAD Professor and co-author of the over 4-million copy global bestseller Blue Ocean Strategy and the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift

You will laugh, you will cry, and you will learn the power of common sense in this incredible gift of a book. Oh, and buy one for your boss too!

Chester Elton, Best-selling author of The Carrot Principle, All In, and Leading with Gratitude

A good-humored take on a serious subject—we are taking a daily bath in bureaucratic self-sabotage. Plain-spoken and practical; a fun way to learn how to restore common sense to your organization.

Whitney Johnson, award-winning author of Disrupt Yourself and Build an A Team

Bloated PowerPoints and endless meetings are just a few of the corporate practices that bog down the workplace in bureaucracy. The result is low morale, squandered productivity and poor decision-making. Thankfully, Martin Lindstrom offers specific solutions to restore common sense to organizations that sabotage their own success.

Carmine Gallo, communication advisor and bestselling author, Talk Like TED

A must-read for anyone wishing to introduce more common sense practices and greater empathy in their workplace.

Keith Ferrazzi, Founder and Chairman of Ferrazzi Greenlight

Lindstrom proves that, more often than not, the bigger your policy manual the smaller you organization’s common sense. More importantly, he shows leaders at all levels how to reverse that alarming trend.

David Burkus, author of UNDER NEW MANAGEMENT


Who are these Webinars for?

These Live Webinars are for anybody. Whether you’re a leader, coach, manager, C-suite, frustrated staff member, or college student, you’ll benefit from Lindstrom’s expertise and solutions.

Will I get to to ask Martin questions?

These Webinars are live, which means you will get to ask Martin questions directly. Note, we are anticipating a full session at every Webinar, so answers from Martin will be time dependent.

How long is each Webinar?

Each Live Webinar will be one hour long with and will consist of a talk, and Q & A.

What platform will these Webinars run on?

The Webinars will run on the Zoom platform.

I’m not technical - what do I need to do to get the Webinar platform?

To use the Zoom platform you simply need to follow these instructions. Go to and from the Download Center, click on the Download button under “Zoom Client For Meetings”. It is a free and simple, 2 minute set up process.

How will I know what time and date each Webinar will run?

After you pre-order you will receive an email with the dates and times for your Webinar. You will also receive reminder emails.

I'm not sure I will be available for the Webinar. Will there be a replay?

Yes, we will send out Webinar replays for those who cannot make the time / date. Even if you did attend the Webinar, the replay is yours to keep for life.

Ready to turn your business around?

Reserve my spot