Hi Martin, I want to tell you a story about a company that is famous in our country, their stores are in every city. The director of the analysis department is an old friend of mine. When I asked how they analyze demand, why they always have large balances, what methods they use and so on, I got a very interesting answer that they just write numbers randomly, that is, there is a whole department where they just make up possible demand not based on anything. When I suggested how to solve this problem, I spent 2 hours talking about how to solve it, I was told that they do not care what is right and what is wrong, it is only important what the CEO says, but his opinion changes 10 times a day, he runs around the floors and scolds everyone. Obviously they are not going to solve this problem anytime soon. Also before COVID-19 they had a department that was supposed to look for solutions based on international practice, people regularly attended various conferences in different countries and were supposed to implement the best ideas in the workflow. In reality, they just traveled at the company’s expense and sometimes did not even reach the conferences (who came up with the idea of holding business conferences in Las Vegas?) because the director does not care what is right and what is wrong.

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