I was hired to develop a marketing strategy (amongst other things) and report directly to CEO. I have never had an annual budget and it’s still today that he continues asking for an annual plan without a specific budget. Additionally, I’m asked to develop marketing campaigns focused on branded content because our target is Millennials. When I show him the content our designers have created he pushes to develop commercials instead and when we invest in social ads with the content he approved (pure commercial) and ads don’t work, he said that digital Mktg is no sense and that my team doesn’t set well the campaign.
No sense at all… why hiring experts if you only want robots to implement what you want to do? Not hearing, not trusting, not delegating… huge mistake.