Privacy Policy

Welcome to!

It is of the utmost importance for us at to ensure that this, and every subsequent visit you make to any of our websites (,, and, is with complete peace of mind. You have every right to trust and to expect confidentiality, and it is our duty to respect this right.

Your privacy is our priority. As such, we believe you should have an unrestricted view into how we collect data about the people who visit our site – yourself included – and what we do with that data.

So, this is the part where we show our true colors. In black, white and yellow, here is your Privacy Policy from

How we use information

Every time you visit, you may be providing some, even all, of the following information:

  • Anonymous information
  • Aggregate data
  • Any personally identifiable information you knowingly provide us

If you harbor any concerns about selling any personally identifiable information to any telemarketing, direct marketing or commercial mass email companies, agents or representatives, don’t. Because we won’t. Ever.

Okay, except if you tell us it’s okay to do so. Here are the only instances could maybe, perhaps, possibly send personally identifiable information to other companies or people:

  • You have given your explicit permission to share this information;
  • needs to share the information to provide a product or service you requested;
  • If believes, in good faith, that such action is necessary to comply with a judicial proceeding, court order or other legal process;
  • And the biggy! If finds that your actions on the website violates the Terms of Use or any of’s usage guidelines for specific products or services.

How we collect anonymous and aggregate data top

It works like this: the more we know about your visit to, the more you benefit.

Which is why we collect information. Not about you personally, because that would be less than honest, but about what you did while visiting our website.

“So how do I benefit from this?” you ask?

Good question. It’s what we do with this information that matters. For instance, it provides with valuable feedback which we use to improve both our site and our services. One good example: we can inform Martin Lindstrom and his team of writers on how many people reads his articles and identify the hot topics.

How we use cookies (we eat them)! collects information about your site usage through cookies (the computer variety!) and through our server log files, including IP Addresses. Importantly, does not link IP Addresses to any personally identifiable information.

With cookies, we can customize areas of content according to your preferences. What’s more, Cookies allow us to target our newsletter and blog messages and limit the number of times you see pop-unders on our site. Some people consider this a distinct bonus!

Cookies tell us nothing about you personally, unless of course you elect to give us additional information about yourself.

Opt out!

You can always disable the cookie function if you so choose. However, the website will still be viewable, even though you may lose the ability to use some of its advanced features. (Which will be a great pity because we built our website for you to enjoy. )

How we handle your security understands how important it is to protect you and your information. We take security seriously, online and offline. All sensitive information, including credit card details, is encrypted using the very latest server technology.

Your browser should let you know when you are about to make a secure connection by an image of an unbroken key or a closed lock (as shown below) at the bottom corner of your browser. If the image is broken or open, your connection is not secure.

Information We Collect About You with our Facebook Apps

The Service may collect personal information and content that was provided by you or other users to Facebook or was associated by Facebook with a particular user (“Facebook Information”). When you use the Service, we may collect any Facebook Information you have made visible to “Everyone” on Facebook as well as the information Facebook designates as your publicly available information.

This includes your:

  • name
  • profile picture
  • gender
  • current city
  • networks
  • friend list
  • pages
  • items you have “liked”
  • your profile information
  • posts in your newsfeed
  • photos and videos you have uploaded to Facebook
  • your calendar of events
  • your custom friend lists
  • your online presence
  • your “check-ins” and friends’ “check-ins”
  • your family members and relationship details and status
  • information about your friends

Even if you have not explicitly allowed us access to any of your Facebook Information, we may collect information about you when your friends on Facebook allow access to and use the Service, subject to your Facebook settings. We may also send you emails and post on your Facebook Wall in connection with your use of the Service. In addition to the Facebook Information, we may collect information we receive from you in connection with your requests for customer support, your user feedback or other communications you direct to us. Any such information will be treated in the same manner as Facebook Information.

Information We Collect When You Access the Facebook Apps on a Mobile Device

When you use the Mobile Software on your mobile telephone or other mobile device, we collect your unique device identifier, IP address and your location (“Mobile Information” and together with Facebook Information “User Information”).

Mobile Log-In Information

To log into the Mobile Software, you must input your email address and Facebook password. This Facebook login information is collected directly by Facebook as part of the login process and does not pass through our servers.

How We Use Your User Information

The Company will only use your User Information for the following purposes:

  • to allow you access to our Free Chapter
  • to post on your Wall or to send you emails regarding your use of the Service
  • to communicate about new features or promotions of the Service
  • to prevent fraud or potentially illegal activities and to enforce our Terms of Use
  • to solicit your feedback to improve the Service and your experience using it
  • to administer and improve the Service

We will not sell your personally identifiable User Information to advertisers or spammers.

How We Share Your User Information

We may share your User Information in the following cases:

In Connection with Promotions: We may share your User Information in order to promote the Service and other products and services of ours and our affiliates, including in private and publicly available product demonstrations and in communications with social media partners, media outlets and other third parties, provided that we will only share your User Information in such promotional efforts in aggregate form, anonymized form, or after removing your and your Facebook friends’ names, photos, videos and contact information.

  • As Required by Law: We may disclose any User Information we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request.
  • To Prevent Harm or Loss: We may disclose User Information when we believe, in our sole discretion, disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.

We will not provide personally identifiable User Information to third parties for their use in marketing their products or services to you, but we do not control and are not responsible for Facebook’s own use of content and information it collects in relation to this Service.

Your Privacy Rights and Choices

You may stop the Service from using your User Information at any time by (i) uninstalling the Facebook Application and setting your Facebook privacy settings to prevent the Service from accessing your Facebook Information through your friends or (ii) by deleting your Facebook account. Subject to applicable law, we provide you with access to the User Information we have retained about you and the ability to review, correct, update, block or delete the information where it is inaccurate. Subject to applicable law, we may limit or deny access to your User Information where providing such access is unreasonably burdensome or expensive under the circumstances. Please submit your request to the address specified in the “How to Contact Us” section below.

Changes to this privacy policy

From time to time may amend this Policy.

We invite you to return as often as possible to check for any such announcement or just because you enjoy using Or for any reason you may have, we really don’t mind!