Dear Sensei Martin. Thank you again for the opportunity to read your first chapter. I am going to start by quoting Voltaire: “Common sense is not so common” so your Ministry is a fantastic attempt to bring back some good old Common Sense to business. My grandma used to tell me that “Common sense is the least common of the senses” and I see that every day, and even more now when we keep trying to justify every business decision with Big data and we keep forgetting that business and marketing are about PEOPLE. The examples in the book are great. I want to share with you another example of a lack of Common Sense during this pandemic: ( Common sense should tell people to wear masks and forget about this uniform debate : https://www.golfdigest.com/story/nfl-fines-pittsburgh-steelers-juju-smith-schuster-james-conner-for-sock-height )

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