Imagine you're the only person on earth. Chances are you don't care about the brand of your shirt, your coat, your shoes, and your watch. Now imagine you’re strolling along a crowded urban street. All of a sudden you care - a lot. Why? Because among other things, brands project an image we want the rest of the world to have of us. The more engaging that image, and the more powerfully it reflects our values, the more successful the brand.

By devising and drawing on some of the world's most sophisticated research projects, Martin Lindstrom transforms branding from an art form into a cutting-edge science. Every year Lindstrom and his global team invest millions of dollars in understanding new brand building strategies by leveraging the latest innovations in neuroscience and sensory branding. Today, they work alongside many of the world's leading corporations, including Nestle, Pepsi, Nokia, Microsoft, Disney, P&G, GSK, McDonald's, Sony and others. In addition to LINDSTROM company, which specializes as a high-level brand consultant to the world's top brands, the group also operates companies across the world focusing on NeuroMarketing (BUYOLOGY INC) and Sensory branding (BRAND sense Agency).

Buyology - Truth and Lies About Why We Buy by Martin Lindstrom. Are you ready for the revolution? Three years of research, one spellbinding book. A Random House Doubleday New York Publication. (Where to buy)