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Innovation

In the heart of every successful business transformation is innovation. However innovation is more than a great concept – it is the fine balance of preserving an idea while turning it into reality. Metaphorically speaking we see a powerful concept as a rectangle representing four sharp corners – the sharper each corner is the stronger concept. Far too often bureaucracy takes it toll on the corners, rounding these as the concept is implemented – far too often resulting in a compromised idea – dead even before it is born.

With twenty years of experience Lindstrom Company has through its extensive innovation work with some of the world’s largest companies developed a methodology not only generating ideas but protecting the sharp edges as these are realized.

How we design transformation

Purpose Purpose Purpose
Culture Design
Product & Service
Design
Movement Design
purpose Design
Brand Design
Customer
Experience
Design

A SUCCESSFUL TRANSFORMATION SHOULDN’T END WITH CULTURE – BUT START WITH IT

The culture is your brand. Tony Hsieh

Advertising, glossy make-up and fancy designs cannot fool customers. One poor interaction can jeopardize years of hard work work in seconds. Every employee is a brand ambassador. Without their support your transformation will never stick. That’s the reason why our focus is on transforming company culture – guided by the customer, and directed by the brand.

A SUCCESSFUL TRANSFORMATION SHOULDN’T END WITH CULTURE – BUT START WITH IT

The culture is your brand. Tony Hsieh

Advertising, glossy make-up and fancy designs cannot fool customers. One poor interaction can jeopardize years of hard work work in seconds. Every employee is a brand ambassador. Without their support your transformation will never stick. That’s the reason why our focus is on transforming company culture – guided by the customer, and directed by the brand.

WE BEGIN WITH THE DREAM SCENARIO – ALWAYS SEEN FROM A CUSTOMER’S POINT OF VIEW…

Innovation distinguishes between a leader and a follower. Steve Jobs

It is in that specific moment – when a surprising customer insight is revealed – and transformed into a remarkable solution, that innovation comes into its own right. We want you to see us as the elevator transporting deep consumer insights from the bedroom into the boardroom, ultimately becoming one with the organization’s culture. Result: the redesign of a new economy class; postal service; bank, or supermarket

Beliefs and actions can motivate everyone

Customers will never love a company until the employees love it first. Simon Sinek

Culture is a living, dynamic organism which weaves itself over time into the fabric of a company’s DNA. To make this happen a movement is required to spread the word, to rally the troops across the entire organization. This won’t happen via a newsletter or a townhall speech – but only through a movement designed to reinfuse an often-lost passion amongst the employees.

THE SEARCH FOR PURPOSE

Your brand is what other people say about you when you’re not in the room.Jeff Bezos

What is your ‘dot on the wall’ – your guiding light that helps rally your organization around a common goal. Just as you associate the word Volvo with “safety” and Google with “Search”, you should be able to identify your one word. Be able to identify the singular purpose that will help your message to penetrate both internally and externally.

THE ROLE OF THE BRAND IS TO ACT AS THE CONDUCTOR OF EVERY CUSTOMER TOUCH POINT

If I was to remove your logo – would I then still be able to recognize your brand? Martin Lindstrom

Based on a simple philosophy from 1915 – the Coca-Cola company asked it’s external bottle manufacture to redesign their bottle so clever that if they were to drop the bottle on the floor and it would smash into thousands of pieces – you’d still be able to pick up a piece of glass and recognize the brand.

We call this device a Smashable – and it has come to define 20% of the way the world’s Fortune 500 brands build their brands today.

IT TAKES 20 MINUTES TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT.

Opportunity lies in the place where the complaints are. Jack Ma

We don’t observe consumers – we become one, live with them, shop, cook and eat with them. We spend time with the customers, in their offices, their plants and on their sales duties. This in return help us reformulate an often broken customer journey into a remarkable and unique experience.

Culture Design

A SUCCESSFUL TRANSFORMATION SHOULDN’T END WITH CULTURE – BUT START WITH IT

The culture is your brand. Tony Hsieh

Advertising, glossy make-up and fancy designs cannot fool customers. One poor interaction can jeopardize years of hard work work in seconds. Every employee is a brand ambassador. Without their support your transformation will never stick. That’s the reason why our focus is on transforming company culture – guided by the customer, and directed by the brand.

  • Relevant cases:
Product & Service
Design

WE BEGIN WITH THE DREAM SCENARIO – ALWAYS SEEN FROM A CUSTOMER’S POINT OF VIEW…

Innovation distinguishes between a leader and a follower. Steve Jobs

It is in that specific moment – when a surprising customer insight is revealed – and transformed into a remarkable solution, that innovation comes into its own right. We want you to see us as the elevator transporting deep consumer insights from the bedroom into the boardroom, ultimately becoming one with the organization’s culture. Result: the redesign of a new economy class; postal service; bank, or supermarket

Movement Design

Beliefs and actions can motivate everyone

Customers will never love a company until the employees love it first. Simon Sinek

Culture is a living, dynamic organism which weaves itself over time into the fabric of a company’s DNA. To make this happen a movement is required to spread the word, to rally the troops across the entire organization. This won’t happen via a newsletter or a townhall speech – but only through a movement designed to reinfuse an often-lost passion amongst the employees.

purpose Design

THE SEARCH FOR PURPOSE

Your brand is what other people say about you when you’re not in the room.Jeff Bezos

What is your ‘dot on the wall’ – your guiding light that helps rally your organization around a common goal. Just as you associate the word Volvo with “safety” and Google with “Search”, you should be able to identify your one word. Be able to identify the singular purpose that will help your message to penetrate both internally and externally.

Brand Design

THE ROLE OF THE BRAND IS TO ACT AS THE CONDUCTOR OF EVERY CUSTOMER TOUCH POINT

If I was to remove your logo – would I then still be able to recognize your brand? Martin Lindstrom

Based on a simple philosophy from 1915 – the Coca-Cola company asked it’s external bottle manufacture to redesign their bottle so clever that if they were to drop the bottle on the floor and it would smash into thousands of pieces – you’d still be able to pick up a piece of glass and recognize the brand.

We call this device a Smashable – and it has come to define 20% of the way the world’s Fortune 500 brands build their brands today.

Customer
Experience
Design

IT TAKES 20 MINUTES TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT.

Opportunity lies in the place where the complaints are. Jack Ma

We don’t observe consumers – we become one, live with them, shop, cook and eat with them. We spend time with the customers, in their offices, their plants and on their sales duties. This in return help us reformulate an often broken customer journey into a remarkable and unique experience.

The immune system

Customers will never love a company until the employees love it first. Through its clients, Lindstrom Company influences more than 2 million employees, as organizations are transformed into becoming truly customer focused.

Lindstrom Company’s proprietary approach simultaneously addresses culture challenges both top-down and bottom-up through the introduction of “change agents” and culture movements. All this has shown to circumvent a company’s typical “immune system” of rejection – often doubling the Net Promoter Score (NPS) and Emotional Promoter Score (EPS) and generating a remarkable impact on the bottomline.

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