A SUCCESSFUL TRANSFORMATION SHOULDN’T END WITH CULTURE – BUT START WITH IT
The culture is your brand. Tony Hsieh
Advertising, glossy make-up and fancy designs cannot fool customers. One poor interaction can jeopardize years of hard work work in seconds. Every employee is a brand ambassador. Without their support your transformation will never stick. That’s the reason why our focus is on transforming company culture – guided by the customer, and directed by the brand.
- Relevant cases: