Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s
He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.
Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as
His latest book (St. Martins Press, New York): Small Data –The Tiny Clues That Uncover Huge Trends, is out February 2016.
Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.
He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.
In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.
He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.WATCH
I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed.
Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two dimensional rut of sight and sound, and connect emotionally with all five senses.
Brandchild challenges conventional thinking. It results in a fresh perspective and gives food for thought about the way children behave.
Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharing his best wisdom with you. Don't miss out.
Martin Lindstrom makes the point that marketing today is about connecting with consumers emotionally. I found his book insightful and informative.
If you buy products, you need to read this book. It's really that simple.
Lindstrom unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.
Lindstrom Company is arguably the world’s leading brand transformation consultancy, advising Fortune 500 brands on how to develop and grow brands worldwide. The group is behind some of the world’s most innovative branding techniques such as: Sensory Marketing, NeuroMarketing, Religious Branding as well as introductions of terms such as: Small Data and Contextual Branding.
Lindstrom Company operates across five continents and serves clients including McDonald’s Corporation, Nestlé, Procter & Gamble, LEGO Company, Cisco, the Walt Disney Company, Novozymes, iRobot, RedBull, Unilever, the Coca-Cola Company, Carrefour and Lowes on brand related issues including product innovation, recovery of brands under pressure, brand consolidation, brand identity design, country branding and personal branding.Latest Case Studies
True story: As a kid growing up in Denmark, young Martin had but one main passion in his life: Lego He built and slept on a Lego bed. The family garden became his very own Legoland, attracting visitors from near and far (including some Lego lawyers). Then, of all the children in the world, they gave him the first green brick in the collection! You’re guessing this is what got Martin started in the crazy world of branding, marketing and advertising… and you’d be right!
In 1993 (the year the Internet was born) Lindstrom predicted that the future of brand building will be almost entirely online. In 1994, that brands will become multisensory. In 2002 (1 year before facebook) that kids in the future will create their own “online brochures”. In 2003, that consumers in the future will become personal brands. In 2004. That neuroscience will shape the future of brand building, and in 2015, that consumers will live broadcast their entire lives on personal youtube channels…what’s next?