About Us

BUSINESS & Culture Transformation

A brand is every touch point the client comes in contact with over the entire span of a company’s existence. Our foundational belief is that the ideal customer journey is represented by three interlinked components; the consumer - guided by the business – and lived by the company culture. In symbiosis the perfect customer journey has been established – placing 
the customer at the heart of everything.

If you want to study animals,
don’t go to the zoo. Go to the Amazon.

At Our Core

Since 2000, we’ve prided ourselves on placing the consumer at the very heart of everything we do, mirroring consumer’s needs onto the brand, and reconstructing the company around the essence of customer needs. Over the years, our team have conducted more than 4,000 in-home consumer interviews and 2,000 B2B customer interviews across more than 80 countries, seeking to understand how to reposition businesses – and ultimately reconnect brands with customers.

Neuroscience

Every dimension of our research is rooted in a solid scientific foundation. Over the past decade we’ve conducted some of the world’s largest and most comprehensive consumer investigation studies including our ongoing neuromarketing research program, a $7 million study involving more than 2,000 respondents across six countries. The program has been hailed by Wall Street Journal as one of the most sophisticated studies ever conducted on consumer psychology.

Our Founder

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents – and more than 30 countries. 
TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author to 7 New York Times Best-Selling books, translated into 60 languages. The Wall-Street Journal acclaimed his book Brand Sense as “one of the five best marketing books ever published”, Small Data “revolutionary” and TIME wrote this about Buyology: “a breakthrough in branding”.

Writing Speaking

Testimonials

  • Tim Lowe

    Tim Lowe

    President, Lowes Food

    Without the support and guidance from Lindstrom Company Lowes Food probably wouldn’t be around today.

    Tim Lowe
  • Alain Bejjani

    Alain Bejjani

    CEO, Majid Al Futtaim

    Without the support of Lindstrom Company we would simply have failed transforming our brand to what it is today.

    Alain Bejjani
  • Bob Eckert

    Bob Eckert

    CEO, Mattel

    Martin Lindstrom, one of branding’s most original thinkers, reveals how to break out of the two dimensional rut of sight and sound, and connect emotionally with all five senses.

    Bob Eckert
  • Philip Kotler

    Philip Kotler

    Author

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  • Kjeld Kirk Kristiansen

    Kjeld Kirk Kristiansen

    Owner, LEGO

    Brandchild challenges conventional thinking. It results in a fresh perspective and gives food for thought about the way children behave.

    Kjeld Kirk Kristiansen
  • Louisa Loren

    Louisa Loren

    Vice President, Global Head of Business Development and Marketing, Maersk

    The Lindstrom company has been instrumental in building belief and empowerment, helping to turn around our culture to fuel a change in an old-fashioned industry.

    Louisa Loren
  • Seth Godin

    Seth Godin

    Author

    Martin Lindstrom understood the wisdom of the net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.

    Seth Godin
  • Paco Underhill

    Paco Underhill

    Author

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  • Tyra Banks

    Tyra Banks

    Supermodel, America's Next Top Model

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  • Steve Levitt

    Steve Levitt

    Freakonomics

    I’ve only read two business books from cover to cover in the last five years: Buyology and Brandwashed.

    Steve Levitt
  • Dr. Mehmet C. Oz

    Dr. Mehmet C. Oz

    Television Show Host

    Lindstrom unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.

    Dr. Mehmet C. Oz
  • William Shatner

    William Shatner

    Author

    Martin Lindstrom makes the point that marketing today is about connecting with consumers emotionally. I found his book insightful and informative.

    William Shatner
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