The Ministry of Common Sense is (almost) here : Jan 2021
A brand is every touch-point with which the client comes in contact over the entire span of a company’s existence. Our foundational belief is that the ideal customer journey is represented by three interlinked components: the consumer; who is guided by the business; which lives the company culture. It is a symbiosis where the perfect customer journey has been established – placing the customer at the heart of everything.
Since 2000, we’ve prided ourselves on placing the consumer at the very heart of everything we do, mirroring consumer’s needs onto the brand, and reconstructing the company around the essence of customer needs. Over the years, our team have conducted more than 4,000 in-home consumer interviews and 2,000 B2B customer interviews across more than 80 countries, seeking to understand how to reposition businesses – and ultimately reconnect brands with customers.
Every dimension of our research is rooted in a solid scientific foundation. Over the past decade we’ve conducted some of the world’s largest and most comprehensive consumer investigation studies including our ongoing neuromarketing research program, a $7 million study involving more than 2,000 respondents across six countries. The program has been hailed by Wall Street Journal as one of the most sophisticated studies ever conducted on consumer psychology.
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.
Writing Speaking
Without the support and guidance from Lindstrom Company Lowes Food probably wouldn’t be around today.
Without the support of Lindstrom Company we would simply have failed transforming our brand to what it is today.
Martin Lindstrom, one of branding’s most original thinkers, reveals how to break out of the two dimensional rut of sight and sound, and connect emotionally with all five senses.
Brandchild challenges conventional thinking. It results in a fresh perspective and gives food for thought about the way children behave.
The Lindstrom company has been instrumental in building belief and empowerment, helping to turn around our culture to fuel a change in an old-fashioned industry.
Martin Lindstrom understood the wisdom of the net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.
I’ve only read two business books from cover to cover in the last five years: Buyology and Brandwashed.
Lindstrom unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.
Martin Lindstrom makes the point that marketing today is about connecting with consumers emotionally. I found his book insightful and informative.
