October 2009

  • When advertising is moving home: by Martin Lindstrom

    81-year-old Tahakasa Omi, a Japanese grandma of four, had spent her day excitedly anticipating the arrival of a package from Do-Co-Mo. Do-Co-Mo, the largest operator of mobile phones in Japan, if not the world, had spent the last two years developing a concept for people just like Tahakasa Omi. It’s not hard to understand why. […]

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  • The Real Decision Makers

    I have some figures at my fingertips I think will astound you. Did you know a full 67 per cent of families buying a new car base their purchasing decision on advice given by their children — who are too young to drive? That 62 percent of mobile phones and 65 percent of clothing brands […]

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  • The Emergence of Luxury E-Tailers

    Since e-tailing came upon us in 1995, all sorts of variations on the retail theme have been invented: traditional e-tailers, speciality e-tailers, grocery e-tailers, auction e-tailers, vertical e-tailers, and so on. Now another variety has emerged: luxury e-tailers. I guess we’re all familiar with Saks Fifth Avenue, Tiffany and Co., and Neiman Marcus. We have […]

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