Posted on September 19, 2011 | By lindstrom

Bloomberg: Martin Lindstrom Sees Brand-Religion Mental Correlation

Oct. 5 (Bloomberg) — Martin Lindstrom, author of “Buyology: Truth and Lies About Why We Buy”, talks with Bloomberg’s Julie Hyman about consumers and brand loyalty. Lindstrom says there’s a “strong” mental correlation between brands and religion.


Watch the Bloomberg interview



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