Posted on July 31, 2015 | By lindstrom

Small Data

”A modern-day Sherlock Holmes. An original and inquisitive mind,
harnesses the power of “Small Data” in his quest to discover the next big thing.” Time Magazine

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas observing people in their homes to uncover their hidden desires and ultimately a multi-million dollar product. Small Data gives us a peek inside the biggest branding revolution.

  • How a worn down sneaker discovered in the home of a 11 year old German boy lead to LEGO’s turnaround.
  • How a fridge magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
  • A stuffed bear in a girl’s bedroom helped revolutionize 1,000 stores
    in 20 different countries for a  fashion retailer.
  • A simple bracelet helped Jenny Craig increase its membership by 159% in less than a  year.
  • The look of a car dashboard led to the design of the Roomba vacuum.
  • How a noise reduction headset on an airplane lead to the creation of Pepsi’s new trademarked signature sound.
  • And much, much more.

Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers but anyone interested in the infinite variations of human behavior.

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