The Ministry of Common Sense is (almost) here : Jan 2021
“A modern-day Sherlock Holmes. An original and inquisitive mind, harnesses the power of “Small Data” in his quest to discover the next big thing.” Time Magazine
Hired by the world’s leading companies to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas observing people in their homes to uncover their hidden desires and ultimately a multi-million dollar product.
