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BUYOLOGY FOR A CORONAVIRUS WORLD

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Martin Lindstrom takes the reader on a fascinating ride, combining science with business. His visionary mindset helps you prepare for our post-pandemic world.

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Based on more than 2,000 brainscans of subjects in six countries, Buyology was the first book ever to apply neuroscience to the world of business.

Now, 12 years after Buyology’s publication, Martin Lindstrom releases an exclusive pocketbook on the human impact of coronavirus. With fascinating insights from his neuroscience work, he explores how businesses should navigate the opportunities and pitfalls of this newly transformed landscape.

  • Learn how a leading car brand’s unusual consumer insight generated double-digit sales during 2008’s financial crisis.
  • Discover which categories and brands are likely to thrive like never before in the upcoming post-pandemic world.
  • Understand why lack of touch during isolation, more than any other factor, is likely to change consumer behavior.
  • Foreword by Stuart Crainer, co-founder of Thinkers50

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  • Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. Martin Lindstrom is the author of seven New York Times bestsellers books including Buyology.

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