Wall Street Journal: Buyology pressures Ferrari to quit Marlboro barcode logo!

Here’s one for the books. Ferrari racing, for many years emblazoned with Marlboro livery, has succumbed to significant pressure and removed the subliminal and highly controversial bar-code logo from its Formula One cars. As this WSJ article reveals, Lindstrom’s best-seller Buyology played a major role in Ferrari’s decision. Based on the findings from the book, which inexorably linked Ferrari to subliminal cigarette advertising, the European Public Health Commission launched their own investigation, ultimately creating enough pressure to force Phillip Morris and Ferrari to mutually agree to complete removal of the barcode. Read On.



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