Posted on March 09, 2010 | By lindstrom

Fox Business: Sounds Like Money

What is the most powerful sound in the world? In this recent interview with Martin Lindstrom FOX Business explores the latest land-grab in Advertising – the fight to brand and own generic sounds? Is it possible to own the sound of a sizzling steak or the sound of a ATM machine? You’ll be surprised to learn the answer and what it means for brands in the future.

 

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