With quarantines, social distancing, and shuttered businesses everywhere, it’s a scary time to be a consultant, and the long-term economic impact remains unclear. Many business owners and independent contractors are just waiting with fingers crossed for the current uncertainty to pass, but what if things don’t get back to normal right away? Or what if we get past the current crisis only to find that the global pandemic returns next year?
Right now, people need perspective and a bit of clear-headed strategizing.
Making it the perfect time for a book like Michael Zipursky’s “ACT NOW: How successful consultants thrive during chaos and uncertainty.” This slender volume gets right to the point, offering strategies that consultants must adopt during times like these in order to continue growing their businesses.
The real danger, he says, is the chaotic thinking that strikes when you’re feeling unsure about the future.
He begins with some mental strategies to help people continue creating value. Rather than simply providing vague encouragement, such as “Keep going,” he deals with a few specific ways we can refocus, change our perspective, and overcome paralyzing fear.
However, this is not a book dealing exclusively with the inner battle, as Mr. Zipursky moves on to some concrete actions that consultants can take during uncertain times to help existing clients, reach out to new clients, trim the fat, improve our services, and adjust our approach to consulting in an environment of social distancing and economic instability. Along the way, he shares insights, mindset principles, and strategies from thought leaders in the space including Rita McGrath, Perry Marshall, Martin Lindstrom, Dorie Clark, and others.
There’s a lot of value packed into this little book.
It may be just what you need to hear during this current crisis. As the author puts it, “Maybe you feel a bit like a deer in the headlights right now, but the current climate of uncertainty is your opportunity to lead, make great strides in your business, and come out on top.”