Posted on April 08, 2010 | By lindstrom

Mind-reading: Marketing’s newest, sexiest tool…

It was always a case of just ask the consumer what they think of you, your brand, your product – and they will tell you. Until about 7 years ago, when Neuroscience technology became available. Then we discovered – thanks to the Buyology research – that close on 85% of our responses to advertising messages springs from the subconscious part of our brains. And the real answers began to emerge. What exactly goes on in our heads when marketing messages penetrate? Slowly but inevitably, neuroscience and Lindstrom’s pioneering methodologies have shown there is way more than we ever suspected. Hannah Kuchler from the Financial Times explains in detail…

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