Neurosciencemarketing: Review

Brandwashed is a must read not just for marketers, but for all readers who want to understand how they can be manipulated by clever marketing. And even consumers who don’t fall into the “tinfoil hat” category will be entertained by Lindstrom’s wealth of real-world examples. Marketing enthusiasts will find the book impossible to put down, and, whether the author intends it or not, will find new ways to improve the effectiveness of their efforts. Like the marketers he describes, Lindstrom has created a book that will grab your brain and keep you hooked until you finish it.

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