Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Now, he turns the heat on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Lindstrom goes even further by offering workable solutions to the very issues he exposes – defining the balancing act required between marketer and consumer in a way that could revolutionize future branding campaigns.


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