Buyology

In Lindstrom’s ground-breaking $7 million neuromarketing study, he explores the truth and lies about why we buy. Lindstrom’s New York times and Wall Street Journal international best-selling book peers deep inside the brain (literally) using fMRI to discover the precise areas being ‘lit up’ in response to brand and advertising messages exploring…

  • Why did most people who took the ‘Pepsi challenge’ say they preferred Pepsi but then carried on buying Coca-Cola?
  • Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
  • Why does the scent of melons help sell electronic products?

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