2011 – Instant brands


Lindstrom predicts that brands in the future will begin to respond immediately to fluctuating circumstances in order to maintain their relevance. One can expect to have Coke comment on yesterday’s news, or Kellogg’s to reflect last week’s news as content on their packs. Shortly after making this prediction the world witnessed Oreo making the news with its groundbreaking ability to reference the previous day’s sports result with its famous “Black out” reaction – turning a stadium entirely black during a major football game.


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