Posted on November 30, 2017 | By Martin Lindstrom

When It Comes To Branding, Queen Bey Slays

Beyonce is a marketing genius

How do you release a platinum record? Apparently, you drop it unexpectedly, in the middle of the night, with no advance marketing, using a narrow set of channels. At least, that’s what you can do if you’re Beyoncé.

Good news: it doesn’t take a worldwide fanbase of millions to create the kind of buzz Beyoncé can (though it certainly doesn’t hurt). Take a page out of Beyoncé’s book by following these steps as you build or rethink your company’s brand.

Branding 101

You can’t expect to accomplish much without a clear identity. Beyoncé has been in the public eye for almost 20 years and throughout that time has maintained a consistent image. She is on brand from her music, to her fashion, to her performances, and the subtle glimpses she gives into her personal life.

To her fans she is empowered, she is savvy, she is every woman, and she is also “Queen”. That Beyoncé bridges the gap between every woman and Queen, hits at another lesson – the best brands master empathy.

See how Beyonce is changing the rules of marketing, in my piece on LinkedIn.

Posted in: Insights

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