Category: Insights

  • Three scary predictions for 2020 from Martin Lindstrom

    Change has never happened this fast before, but it will never happen this slowly again. The reason why we humans have survived and thrived through times of profound change is our ability to adapt. As our brains have evolved through time, they’ve added several additional structures. One of these, the anterior insular cortex, is responsible […]

    Read More
  • A 150-year-old brand takes 30 seconds to step up in a crisis

    Over the years, while conducting hundreds of workshops, I’ve asked participants to remember their most remarkable experience as a customer. Almost all the answers have one thing in common. They took place during a crisis. Little Peter broke his arm, and the hotel provided over-the-top service to help a vacationing family in crisis. Someone missed […]

    Read More
  • The Outside View: Fashion’s Suicidal Path – why fashion should be careful to not undervalue anticipation even in the digital age

    If you’re old enough, you may remember that sense of anticipation before your favorite band released their newest album, the excitement before the movie you so-couldn’t wait-to-see hit the cinemas, or even — if you’re a fashionista — the seemingly endless six-month wait between the sneak peaks at the Parisian and Milanese fashion shows and […]

    Read More
  • Even the king of the online shopping world needs a physical retail presence

    Even the king of the online shopping world needs a physical retail presence. The brand new Amazon 4-star debuted last week in New York. It’s another in a succession of firsts I think is now completely synonymous (read expected) with the brand. Clearly, Amazon feels it must have some level of physical contact with consumers, […]

    Read More
  • Is Nike On a Suicide Mission?

    Monday afternoon, Nike welcomed Colin Kaepernick back into its exclusive club of brand ambassadors. Hours later hundreds of shoes were spotted burning on Facebook pages. Angry fans swearing never to wear their Nikes again. Did Nike just commit their biggest mistake of all time? The world of brands has changed. No longer are they permanently […]

    Read More
  • The 5 Best Brands to Learn From

    “Martin, which brands do you admire most?” “Martin, what brands can I look to as I seek to improve my business?” I’ve been asked these questions, or some variation of them, hundreds of times over my career. The truth is simple. The best brands are almost always the brands that interact with and learn from […]

    Read More
  • The Secret Ingredient in Halo Top’s Branding Success

    Halo Top has led a sea change in the ice cream industry and other ice cream brands are following, desperate for a bite of their profits.     Have you tried Halo Top? Chances are, if you’re an American, you’ve seen the low-calorie ice cream at your local supermarket, even if you haven’t tasted it […]

    Read More
  • How to Eat Your Way to Success

    Today in the USA it’s not just July 4th, it’s the Fourth of July. Now tell me, as you read those words, what was the first thing that popped into your head? Was it fireworks? The Declaration of Independence? The old Red, White, and Blue? While it’s reasonable any of these could be the first […]

    Read More
  • A Red Victory

    Ever notice those red soles featured on luxury high heel shoes? I’m sure you have because the name and shoes of Christian Louboutin have been omnipresent recently. Originally invented more or less by mistake as Louboutin’s designer was painting her nails when shaping a shoe, it became the source of inspiration and a signature for his […]

    Read More
Close Search