Category: Archive

  • TIME Magazine – “Living in the Moment”: The Latest Marketing Meme

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – April 2, 2012 It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff. I recently found myself eavesdropping on a conversation at a cafe between two men in their twenties. “I want to try live more in the moment,” […]

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  • TIME Magazine: The Secret Cause of Buyer’s Remorse

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – January 10, 2011 Being able to hold things before we buy them makes us more satisfied with our purchases. In 2011, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more […]

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  • TIME Magazine: Why the Smell of Cinnamon Makes You Spend Money

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – December 16, 2011 Retailers know how to manipulate all our senses — and that includes our olfactory ones. Every December, you vow it’s not going to happen and yet, without fail, you return home from your Christmas shopping with far more than you intended. Do you […]

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  • NPR interview – T’is the season for shopping

    Find out how stores are seducing buyers this season in this eye-opening NPR interview with branding expert Martin Lindstrom NPR interview – T’is the season for shopping Transcript here: NDA WERTHEIMER, HOST: ‘Tis the season for shopping. Between Black Friday, Cyber Monday, flash sales and sample sales, consumers are bombarded with seemingly great prices and […]

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  • TIME Magazine: Bringing Up Baby in the Digital Age

    By Martin Lindstrom: Marketing consultant and author of Brandwashed  November 4, 2011 By age 2, 92% of American children have an online footprint. What does that do to their psyches? Last year, the Internet security firm AVG reported that 92% of American children have an online footprint before the ripe old age of 2 years old. […]

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  • Net Worlding Blog: Brandwashed – A book review by Bob Morris

    By Bob Morris October 31, 2011 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their opinions of this book and their opinions certainly cover […]

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  • NeuroMarketing: Contagious Dissatisfaction

    by Roger Dooley on 31 October, 2011 Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don’t do a particularly good job of it. Even when it’s too late to fix the actual problem, an apology can mollify that customer and even result in […]

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  • TIME Magazine: Monkey See, Monkey Buy

    By Martin Lindstrom: Marketing consultant and author of Brandwashed Oct 21,2011 Peer pressure has never had such a powerful impact on your purchasing decisions. Soon we’ll be able to follow more than our friends’ latest escapades on our favorite social networking site. Facebook has announced new look-at-me-looking-at-you feature (they call it “frictionless sharing”) that will […]

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  • Cat Stroking, Not Facebook Poking, Satisfies Needs For Interaction

    By Martin Lindstrom Wednesday October 19th 2011 Forget poking on Facebook or IMing people, shaking a hand or putting an arm on someone else’s shoulder is where social interaction really begins. In Japan, this need for touch has extended to a focus on pets, including cafes for petting cats. Will emphasizing touch be a new […]

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