Category: Archive

  • TIME Magazine – “Living in the Moment”: The Latest Marketing Meme

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – April 2, 2012 It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff. I recently found myself eavesdropping on a conversation at a cafe between two men in their twenties. “I want to try live more in the moment,” […]

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  • TIME Magazine: The Secret Cause of Buyer’s Remorse

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – January 10, 2011 Being able to hold things before we buy them makes us more satisfied with our purchases. In 2011, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more […]

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  • TIME Magazine: Why the Smell of Cinnamon Makes You Spend Money

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – December 16, 2011 Retailers know how to manipulate all our senses — and that includes our olfactory ones. Every December, you vow it’s not going to happen and yet, without fail, you return home from your Christmas shopping with far more than you intended. Do you […]

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  • Harvard Business Review: Shopping Carts Will Track Consumers’ Every Move

    By Martin Lindstrom: Marketing consultant and author of Brandwashed December 9, 2011 This post is part of the HBR Forum, The Future of Retail. A couple of months ago, I found myself, of all places, in the research lab of one of the largest shopping cart manufacturers. I had been invited to preview a prototype for […]

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  • NPR interview – T’is the season for shopping

    Find out how stores are seducing buyers this season in this eye-opening NPR interview with branding expert Martin Lindstrom NPR interview – T’is the season for shopping Transcript here: NDA WERTHEIMER, HOST: ‘Tis the season for shopping. Between Black Friday, Cyber Monday, flash sales and sample sales, consumers are bombarded with seemingly great prices and […]

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  • TIME Magazine: Why Orange Juice is More Expensive on Saturday

    By Martin Lindstrom: Marketing consultant and author of Brandwashed November 18, 2011 Seasonal price variations are not new but beware of hour-to-hour fluctuations. A few weeks ago, when I was in Tokyo, I happened upon a camera store selling just what I was looking for, at a price that was simply too good to refuse. However, the […]

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  • Risk Management Magazine: Book Review – Brandwashed

    By Morgan O’Rourke, Editor in Chief of Risk Management Most people believe they are media-savvy. We assume that advertisers and marketers use some, shall we say, “creative” ways to get us to buy the products they’re selling, but we like to think that we don’t fall for their tricks. Except that we do. It’s not […]

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  • TIME Magazine: Bringing Up Baby in the Digital Age

    By Martin Lindstrom: Marketing consultant and author of Brandwashed  November 4, 2011 By age 2, 92% of American children have an online footprint. What does that do to their psyches? Last year, the Internet security firm AVG reported that 92% of American children have an online footprint before the ripe old age of 2 years old. […]

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  • Net Worlding Blog: Brandwashed – A book review by Bob Morris

    By Bob Morris October 31, 2011 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their opinions of this book and their opinions certainly cover […]

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