Category: The Future Of Everything

  • The Rise of the Emoji in Branding

    Every year, Oxford proclaims a word that sums up the cultural zeitgeist and political barometric readings. Vape was the word for 2014, catching the trend and hype around e-cigarettes. In 2015, the choice was an emoji. Specifically, the “Face with Tears of Joy” emoji. Before we all begin decrying the fall of civilization, let’s stop […]

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  • CHEAPER FLIGHTS? BETTER FOOD? THE FUTURE OF AIR TRAVEL

    HOW AIRLINES ARE ABOUT TO CHANGE, FROM A MORE-THAN-FREQUENT FLYER WHO TRAVELS 300 DAYS A YEAR. What’s the one thing airlines can’t deliver? Faster travel. Believe me, I know: I travel 300 days a year. I’ve experienced just about everything airlines have to offer (except a crash, knock on wood!). I’ve seen Aeroflot personnel use […]

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  • Fast Company: How the News Business Can Survive Facebook

    The social network’s plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath? Facebook recently wrapped up a “listening tour,” hoping to lure publishers across the United States to deliver their content pages and news feeds to Facebook. The idea was that these pages […]

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  • Fast Company: A Not-So-Modest Plan To Save Bookstores

    A Not-So-Modest Plan To Save Bookstores From The Grim Reaper That Is Amazon Physical bookstores have no chance if they try to compete against Amazon’s selection and price. There must be another way. I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I know I’m not alone: […]

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  • Think holiday shopping’s ‘soulless?’ This Japanese trend can fix that

    The times when Black Friday and Cyber Monday were one-day events are long gone. Data from search engine giant Google show that close to 90 percent of shoppers have turned these days into “mini-shopping-holidays,” rather than one-day events. But the Japanese, known for turning shopping into a fine art, may be pointing the way to […]

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  • Fast Company: Being “Done” VS Being “Perfect”

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – September 25, 2012 Ideas are easy–believing in them is the hard part In 2010, a small California-based company opened its doors for business. They didn’t have much capital but, with a staff of only four, they did have a singular vision–to outdo Kodak. Even through the rosiest […]

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  • Fast Company: What Teddy Bears, Picture Frames & Condoms Have In Common

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – September 10, 2012 You may not be able to buy love, but perhaps you can buy a related feeling: security If you’ve followed my work over the last couple of years, you’ll know how I consider spending time in consumers’ homes an essential part of my work. […]

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  • Fast Company: The Chick-Fil-A Way: Why Brands Should Have Stronger Opinions

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – August 16, 2012 There’s more to that recent crispy controversy than you might think. Take a deep breath—and then take a public position. Chick-fil-A, a Georgia-based fast food chain specializing in chicken sandwiches recently entered a highly exclusive, and not always savory, league of brands—that is, brands […]

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  • Fast Company: London 2012: Wow. Pow. Ciao

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – August 2, 2012 The London 2012 Olympics is up and running. The world is deep into the elation, the tears, and the cheers. Every media channel is jam-packed with stories of triumphs along the road. But hold on a moment. In 2007 a new London Games logo […]

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